Notes from
the trenches.
What I'm learning running real budgets — paid social, paid search, creative testing, and using AI to produce at a pace most teams can't match.
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Draft
Creative Strategy
You don't have a media buying problem. You have a creative volume problem.● Coming soon
Why most "underperforming" ad accounts are actually starving for creative — and the testing cadence that fixes it.
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Draft
AI & Tools
How I produce 15+ statics a month per account with AI — without them looking like AI.● Coming soon
The modular workflow: angles from data, AI drafts, human judgment. Tools, prompts, and where humans stay in the loop.
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Draft
Paid Social
The kill rules I actually use on Meta.● Coming soon
When to cut an ad, when to give it more spend, and why most buyers kill winners too early and losers too late.
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Draft
Paid Search
Performance Max isn't a black box — you're just feeding it wrong.● Coming soon
Feed quality, listing structure, and the profitability signals that actually steer PMax for ecom accounts.
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Draft
Creative Strategy
What hundreds of ad creatives taught me about hooks.● Coming soon
Patterns from the winners: awareness stages, angle selection, and why the first frame is 80% of the ad.
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Draft
Growth Ops
Leads that get called in 60 seconds close. Everyone else is donating to Zuck.● Coming soon
The GHL follow-up automation stack for service businesses — missed-call text-back, instant response, nurture.