Every tool here answers one question in under a minute.

They're the same numbers I work out before touching any account.

Calculators

  1. ROAS calculatorFree tool

    Revenue and ad spend in, ROAS and profit out.

  2. Break-even ROAS calculatorFree tool

    The ROAS and CPA you need before ads make money.

  3. MER calculatorFree tool

    Marketing efficiency ratio across every channel, with break-even MER.

  4. Facebook ad budget calculatorFree tool

    A Meta budget from your sales goal, including creative testing.

  5. Hook rate calculatorFree tool

    Hook rate and hold rate for any video ad.

Templates

  1. Creative brief templateFree tool

    A one-page ad brief you can copy, with a filled-in example.

Go deeper

Each tool has a guide behind it: ad economics for ROAS, MER and budgets, and Meta ad creative for hooks and testing.