Notes from
the trenches.
What I'm learning running real budgets: paid social, paid search, creative testing, and using AI to produce at a pace most teams can't match.
The kill rules I actually use on Meta.
When to cut an ad, when to give it more spend, and why most buyers kill winners too early and losers too late.
You don't have a media buying problem. You have a creative volume problem.
Why most "underperforming" ad accounts are actually starving for creative, and the testing cadence that fixes it.
How I produce 15+ statics a month per account with AI, without them looking like AI.
The modular workflow: angles from data, AI drafts, human judgment. Tools, prompts, and where humans stay in the loop.
What hundreds of ad creatives taught me about hooks.
Patterns from the winners: awareness stages, angle selection, and why the first frame is 80% of the ad.
Performance Max isn't a black box, you're just feeding it wrong.
Feed quality, listing structure, and the profitability signals that actually steer PMax for ecom accounts.
Leads that get called in 60 seconds close. Everyone else is donating to Zuck.
The GHL follow-up automation stack for service businesses: missed-call text-back, instant response, nurture.