[ Facebook & Instagram Ads ]

The Facebook ads expert who also makes the ads.

I'm Zain Hamirani, a Meta ads specialist and creative strategist based in Karachi, Pakistan, working with brands in the US and Canada. I run your Facebook and Instagram campaigns and produce the creative that feeds them, so your account never runs out of new ads to test.

Book a 30-min call → or tell me about your account

$0M+ Ad Spend Managed

0+ Ad Accounts

0 Creatives Delivered Monthly

0+ Years, US & CA Brands

[ 01 ]

Strategy & Structure

Facebook · Instagram · Advantage+

An account audit before anything changes: data, creative, funnel
Campaign structure built for how Meta's algorithm buys today
Budget allocation tied to your margins and target CPA
Offer and landing page feedback, because an ad can't fix a broken page

[ 02 ]

Creative That Feeds Meta

Statics · UGC scripts · Iterations

New concepts every week, not after performance has already dropped
Static ads produced at volume with AI-accelerated workflows
UGC scripts and creator briefs built for direct response
Angles pulled from your data, your reviews and your competitors' ads

[ 03 ]

Testing & Optimization

Kill rules, not feelings

Structured creative tests, one question per test
Kill and scale thresholds agreed before launch
Daily monitoring, with budget shifting toward proven winners
Concept-level reads: iterate the angle or kill it

[ 04 ]

Tracking & Reporting

Pixel · Conversions API · GA4

Meta Pixel and Conversions API set up and verified
Platform numbers checked against real revenue
A weekly report with decisions, not a dashboard dump
You own the ad account and every asset, always

Why hire a Facebook ads expert who also makes creative?

Meta's algorithm now handles most of the targeting that Facebook ads specialists used to do by hand. What it can't do is make the ads. Whoever stops scrolling for your ad is, in effect, your audience, so the most valuable thing a Facebook ads consultant can do is keep feeding the account better ads, faster.

Most Facebook ads freelancers run the campaigns and wait for someone else to send creative. Most creative shops make ads and never see what happens after launch. I do both. I've managed $5M+ in paid media across 50+ accounts and deliver 50 ad creatives a month, so the person reading your numbers is the person making your next ads.

See the output in the creative vault, or read the kill rules I actually use on Meta to see how I decide what gets spend.

Who I work with

DTC and ecommerce brands that need more creative to scale spend profitably.
SaaS companies that need qualified trials and demos, not cheap clicks.
Service businesses running lead generation on Facebook and Instagram.
Agencies that need a senior Meta buyer or creative strategist on client accounts.

[ How It Works ]Your first weeks

Diagnose. Build. Scale.

01 - Diagnose

Audit the account

Tracking, structure, creative history, and what the numbers say is actually holding growth back.

02 - Build

Fix and feed

Clean up measurement, simplify structure, and start a weekly creative pipeline so Meta always has fresh ads to test.

03 - Scale

Spend follows proof

Winners get budget, losers get cut, and new concepts keep the account from fatiguing.

Hiring a Facebook ads expert: questions

Plans, launches and manages your Facebook and Instagram campaigns: structure, budgets, creative testing, tracking and reporting. The goal is profitable customers, not cheap clicks. I wrote a longer breakdown of what a media buyer actually does.

Yes. Facebook and Instagram run through the same Meta Ads Manager, so every campaign I manage covers both, plus Messenger and Audience Network where they make sense.

Freelancers and agencies usually charge a monthly retainer, a percentage of ad spend, or both. Meta ads management with me is scoped on a call, based on your spend and how much creative you need. My creative plans are listed on the pricing page.

It can be enough to start testing, depending on your cost per acquisition. The catch: each ad needs to spend roughly 1 to 1.5 times your target CPA before you can judge it, so a smaller budget means testing fewer ads at once. We'd plan the tests around what your budget can actually read.

A freelancer puts a senior person directly on your account. An agency gives you a team, but often with a junior buyer doing the day-to-day. With me, the person on the sales call is the person running your ads.

Yes. I'm based in Karachi, Pakistan, and work remotely with brands anywhere. Most of my accounts are in the US and Canada, so I keep US hours for calls and launches.

You do. I work inside your Business Manager with partner access, and every campaign, pixel and creative stays yours if we ever stop working together.

[ Next ]The Next Step

Want a Facebook ads
expert on your account?

Book a 30-min call → or send your details / email me directly zainhussainh3@gmail.com

LinkedIn ↗ +92 303 035 3144 Remote - Worldwide